Company News

Estee Lauder To Debut Liquid Blush

Pure Color Cheek Rush bows in April.

Author Image

By: TOM BRANNA

Editor

Joining Estee Lauder’s permanent color collection, the new Pure Color Cheek Rush ($28) is a lightweight transparent gel that provides cheeks with a pop of sheer, juicy color for a fresh-faced look, according to the company. Itswater-based formula is cool to the touch and leaves cheeks feeling hydrated through an infusion of natural extracts and moisturizing ingredients. Oil-free and non-acnegenic, as well as dermatologist and ophthalmologist-tested, Pure Color Cheek Rush is pack...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters